We love the ocean, and we love diving.
We often describe ourselves as a conservation project masquerading as a dive shop.
Yes we take people out to the world famous reefs and wrecks of Beqa Lagoon and above all, to our flagship product, the Fiji Shark Dive. But these commercial activities are merely a means to our ultimate aim which is to protect the Sharks of Fiji.
Since our inception in 2004, we have been pursuing an agenda of pairing tourism with research, conservation and cooperation with local authorities. We collaborate with the Ministry of Fisheries, and local communities at the grass roots level.
Although our primary goal is to protect Sharks, we understand that species protection is only successful if coupled with habitat conservation. We strongly believe in the ethical imperative that we need to assume the stewardship of the areas we dive in and from which we derive our sustenance, not only because we really do love the ocean but also, because this is nothing more than good, sustainable business.
We find ourselves fortunate that many indigenous Fijian tribes hold a traditional cultural respect for Sharks, it is because of this that our coastal Shark populations remain relatively stable. As the cash economy continues to progress and those cultural traditions are being eroded, Fiji’s marine ecosystems are however increasingly coming under pressure.
Our approach has been that to involve and to compensate the local stakeholders and we thus very much enjoy the support of the local community and notably, of the local fishermen who have witnessed a miraculous recovery of their fishing yields close to the reserve.
Our notable achievements include: